What has happen to School Spirit?

Back in day, I think we as kids had more fun than kids today. It seems like we had a pep rally every week and the whole school would support the teams. Now when we have a pep rally the students wants to leave and go else where. We always had a dance after the game. Now it's hard to get students to come to the games. Can somebody give me some advise on how to bring back the good old school days!